Thoughts on building a brand
Brand as promise: why logos don't make companies, culture drives brand success, and why Shovels doesn't need a rebrand but better execution.
2024
Last year-
Wed 25 December 2024
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Sun 29 September 2024
The process
My messy but organized fundraising process: evolving strategy, transparent team communication, and learning through real-time Discord documentation.
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Sun 01 September 2024
The vertical approach
Platform vs point solution strategy: why companies must become platforms first, then add vertical solutions, not the other way around for Shovels.
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Fri 05 July 2024
I'm down with ICP
Deep dive into ideal customer profile (ICP) development for Shovels, exploring the matrix of 'what' we offer versus 'who' we serve across multiple dimensions.
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Tue 11 June 2024
A short essay on free will
A philosophical argument defending the existence of free will and challenging deterministic views about human choice and agency.
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Tue 11 June 2024
Doing it the slow way
Reflecting on progress building Shovels while teaching, choosing deliberate growth over rushing to find product-market fit.
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Mon 01 January 2024
What I want in 2024
Setting ambitious goals for 2024: growing Shovels to $10M ARR, enhancing teaching with case studies, deepening friendships, and maintaining peak fitness.
2023
Archive-
Sun 05 November 2023
The importance of mentors
Reflecting on my college mentor Lisa Bauer and missing that unique relationship - someone older and wiser who opens doors and advocates for you.