0 to 1, 1 to 10
The journey from rejecting venture capital to raising $5M for Shovels, building a big data business focused on the physical world and climate companies.
Filed under business.
2025
-
Sun 29 June 2025
-
Sun 27 April 2025
My best advice for entrepreneurs
Celebrating Shovels reaching $80K MRR and sharing the most important lesson: the quality of your idea determines your success more than execution alone.
2024
-
Wed 25 December 2024
Thoughts on building a brand
Brand as promise: why logos don't make companies, culture drives brand success, and why Shovels doesn't need a rebrand but better execution.
-
Sun 29 September 2024
The process
My messy but organized fundraising process: evolving strategy, transparent team communication, and learning through real-time Discord documentation.
-
Sun 01 September 2024
The vertical approach
Platform vs point solution strategy: why companies must become platforms first, then add vertical solutions, not the other way around for Shovels.
-
Fri 05 July 2024
I'm down with ICP
Deep dive into ideal customer profile (ICP) development for Shovels, exploring the matrix of 'what' we offer versus 'who' we serve across multiple dimensions.
-
Tue 11 June 2024
Doing it the slow way
Reflecting on progress building Shovels while teaching, choosing deliberate growth over rushing to find product-market fit.
2023
-
Thu 09 February 2023
Why I'm taking a break from parallel entrepreneurship
Why the author is shifting from parallel entrepreneurship to focus full-time on climate tech startup Shovels with venture funding.
← Newer
Older →