Brand as promise: why logos don't make companies, culture drives brand success, and why Shovels doesn't need a rebrand but better execution.

Deep dive into ideal customer profile (ICP) development for Shovels, exploring the matrix of 'what' we offer versus 'who' we serve across multiple dimensions.

Evaluating Alumnify, a B2B data platform that tracks college and company alumni for marketing, recruitment, and alumni relations using Live Data's extensive contact database.

A personal welcome letter to my DVC search marketing students, sharing my entrepreneurial background and passion for data-driven marketing.

A simple content marketing philosophy: every piece you publish should feel like giving a gift, with outline, multiple drafts, and careful editing.

Two major strategic mistakes at Scripted: not implementing monthly subscriptions sooner and stopping email marketing despite its proven effectiveness.