Thoughts on building a brand
Brand as promise: why logos don't make companies, culture drives brand success, and why Shovels doesn't need a rebrand but better execution.
Tagged "marketing".
6 posts tagged with this term.
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Wed 25 December 2024
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Fri 05 July 2024
I'm down with ICP
Deep dive into ideal customer profile (ICP) development for Shovels, exploring the matrix of 'what' we offer versus 'who' we serve across multiple dimensions.
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Thu 29 December 2022
Business evaluation: Alumnify
Evaluating Alumnify, a B2B data platform that tracks college and company alumni for marketing, recruitment, and alumni relations using Live Data's extensive contact database.
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Fri 08 January 2021
Welcome letter to my search marketing class
A personal welcome letter to my DVC search marketing students, sharing my entrepreneurial background and passion for data-driven marketing.
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Sun 17 February 2019
If I could redo all of my content marketing
A simple content marketing philosophy: every piece you publish should feel like giving a gift, with outline, multiple drafts, and careful editing.
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Sun 19 February 2017
The two things I wish we'd done sooner at Scripted
Two major strategic mistakes at Scripted: not implementing monthly subscriptions sooner and stopping email marketing despite its proven effectiveness.