The founder of Scripted shaves his beard after achieving near profitability, reflecting on the discipline needed to save a struggling startup.
By:Ryan BuckleyTwo major strategic mistakes at Scripted: not implementing monthly subscriptions sooner and stopping email marketing despite its proven effectiveness.
By:Ryan BuckleyThe difficult story of multiple layoffs at Scripted, reducing from 33 to 19 to 6 employees while pivoting to profitability and a new business model.
By:Ryan BuckleyMy journey from co-founder to third CEO of Scripted - from Scripped screenwriting software to content marketing marketplace, through trials and successes.
By:Ryan BuckleyA brutally honest account of burning $18M over five years while building Scripted, with a pledge not to shave until achieving profitability.
By:Ryan BuckleyMedium should become a writer marketplace, charging publishers for hosting and connecting businesses with quality content creators and licensing.
By:Ryan BuckleyUsing data analysis to identify when to contact trials and customers to reduce churn at Scripted, focusing on specific timing windows and activity patterns.
By:Ryan BuckleyUnderstanding investor psychology - they're driven by fear of missing out and greed, and entrepreneurs can leverage both to succeed in fundraising.
By:Ryan Buckley