Update: I shaved today
The founder of Scripted shaves his beard after achieving near profitability, reflecting on the discipline needed to save a struggling startup.
The founder of Scripted shaves his beard after achieving near profitability, reflecting on the discipline needed to save a struggling startup.
Two major strategic mistakes at Scripted: not implementing monthly subscriptions sooner and stopping email marketing despite its proven effectiveness.
The difficult story of multiple layoffs at Scripted, reducing from 33 to 19 to 6 employees while pivoting to profitability and a new business model.
My journey from co-founder to third CEO of Scripted - from Scripped screenwriting software to content marketing marketplace, through trials and successes.
A brutally honest account of burning $18M over five years while building Scripted, with a pledge not to shave until achieving profitability.
Medium should become a writer marketplace, charging publishers for hosting and connecting businesses with quality content creators and licensing.
Using data analysis to identify when to contact trials and customers to reduce churn at Scripted, focusing on specific timing windows and activity patterns.
Understanding investor psychology - they're driven by fear of missing out and greed, and entrepreneurs can leverage both to succeed in fundraising.