Brand as promise: why logos don't make companies, culture drives brand success, and why Shovels doesn't need a rebrand but better execution.
By:Ryan BuckleyMy messy but organized fundraising process: evolving strategy, transparent team communication, and learning through real-time Discord documentation.
By:Ryan BuckleyPlatform vs point solution strategy: why companies must become platforms first, then add vertical solutions, not the other way around for Shovels.
By:Ryan BuckleyDeep dive into ideal customer profile (ICP) development for Shovels, exploring the matrix of 'what' we offer versus 'who' we serve across multiple dimensions.
By:Ryan BuckleyReflecting on progress building Shovels while teaching, choosing deliberate growth over rushing to find product-market fit.
By:Ryan BuckleySetting ambitious goals for 2024: growing Shovels to $10M ARR, enhancing teaching with case studies, deepening friendships, and maintaining peak fitness.
By:Ryan BuckleyWhy the author is shifting from parallel entrepreneurship to focus full-time on climate tech startup Shovels with venture funding.
By:Ryan BuckleyWhy I'm pursuing venture capital for Shovels after previously bootstrapping, making the case for capital when building something big, green, and local.
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