Lessons learned from hiring as a solo entrepreneur for Toofr, including decision-making differences when it's your own bootstrapped business.

The emotional and financial difference between hiring with venture capital versus bootstrapped funds, where every dollar comes directly from personal income.

Why building great teams makes layoffs harder, and how transparency with employees is crucial when experimenting with growth strategies.

Why 40s-50s professionals should join startups: failure stigma is myth, experience is valued, and perks like equity and flexibility beat corporate jobs.

How Scripted's seven company values became our decision-making framework for hiring, spending, product launches, and solving complex problems.