How I made a 5,000% return on a two-day vacation

How spending $1,100 on a focused two-day retreat to fix Toofr's data crisis led to over $550,000 in lifetime revenue - a 5,000% return on investment.

Common outcomes of founder breakups

Strategies for preventing founder breakups through communication and trust, plus advice on cutting bait quickly when partnerships fail.

Parallel entrepreneur profile: John Zimmer, Lyft

The story of how Lyft co-founder John Zimmer built a billion-dollar rideshare company while keeping his day job at Lehman Brothers.

Why founders break up

Analyzing why founding teams split up, examining cases from Uber, Groupon, Zenefits, and Whole Foods across four common failure patterns.

My $524,687 side hustle

The complete story of building Toofr into a $524K side business while working at Scripted, learning to code, and pursuing parallel entrepreneurship.

The hiring paradox

Why building great teams makes layoffs harder, and how transparency with employees is crucial when experimenting with growth strategies.

Scripted don’t quit

Ten hard-learned lessons from a decade of building Scripted - from technical co-founders to debt, hiring to layoffs, and the power of culture.

What’s next for me

Transitioning from Scripted CEO to full-time solopreneur, building a portfolio of bootstrapped B2B web apps while preparing for eventual public service.