Toofr LLC monthly report: Dec 2017

December was (probably) my highest cash flow month ever! Although it was indeed a turnaround month, Toofr didn't improve across the board. Traffic slowed down, following the same pattern as year. Apparently email finding is less of a priority during the winter months. Customers grew, monthly recurring revenue grew, and most importantly, so did my… Continue reading Toofr LLC monthly report: Dec 2017

Toofr LLC monthly report: Nov 2017

Welp, it was a mostly rough month last month but December is already pointing in a much better direction. I think Q4 in general has been a transition from big customers to smaller ones. Although I've lost MRR again, the total number of customers has held steady. There's much to improve but I'm optimistic that… Continue reading Toofr LLC monthly report: Nov 2017

Toofr LLC monthly report: Oct 2017

This month saw a net MRR loss but I have reasons to be optimistic. I'm including some charts that I didn't show last time in addition to updating the same charts from last month. Here we go! Referral traffic update Referral traffic is up 10% again month-over-month. This is good progress and a really important… Continue reading Toofr LLC monthly report: Oct 2017

Toofr LLC monthly report: Sep 2017

Here we go. This is my first public “Toofr LLC Board Meeting” in the shape of a blog post.  I’m doing this for myself, to make myself run the numbers, build the charts, and spend the time analyzing. I’m publishing this on LinkedIn because it will force me to do it well.  There’s lots of… Continue reading Toofr LLC monthly report: Sep 2017

From royal ‘we’ to royal ‘me’

On being transparent that Toofr is just me When I first started Toofr, even though I was the only person working on it, I’d refer to myself in the plural. “We launched a couple of years ago.” “We’re going to release that feature soon.” “The biggest difference between us and them is…” And so on. My… Continue reading From royal ‘we’ to royal ‘me’

My $524,687 side hustle

By the time I officially went full-time onto Toofr, its lifetime Stripe revenue was in excess of $524,000 with monthly recurring revenue (MRR) hovering around $18,000. That’s great revenue for a project I spent just a few hours a week on over the last few years. It’s also why I’m so excited to have the… Continue reading My $524,687 side hustle

Toofr LLC quarterly report: Q1 2018

If you've been following along, yes I took a few months off from writing these public board reports for Toofr. My last one was for December 2017 and then January turned to February turned to March and before I knew it I was wayyy behind on these. But I did publish a book on parallel… Continue reading Toofr LLC quarterly report: Q1 2018