Why SaaS is a solo founder’s dream come true

The dream is 100 customers paying you $100 per month. That’s the software-as-a-service (SaaS) solopreneur’s mecca. A hundred customers paying $100 per month adds up to $120,000 per year of revenue. Since we’re building software, you’ll have about 85% gross margins, so your gross profit is at least $100,000. Your operating expenses are business-related assets… Continue reading Why SaaS is a solo founder’s dream come true

A few more thoughts about hiring

Last week I started hiring again for the first time in almost a year. It felt different this time because I’m now hiring for my own bootstrapped business. It was also different because I was the sole decision-maker. Here’s a recap on how it went down and what I learned. It’s been nearly seven months… Continue reading A few more thoughts about hiring

Hiring feels a lot different when it’s your own money

I recently posted a part-time marketing job description to help me with a bunch of tactical stuff for Toofr. I need help writing, SEO position tracking, supporting customers, and generally moving the ball downfield on all of my websites. I posted on Craigslist, HireClub, and Remoteok.io. Over the last few days I received about 50… Continue reading Hiring feels a lot different when it’s your own money

The definition of parallel entrepreneurship

Here’s the concept. You don’t quit your day job and then build a startup. You build a startup and then quit your day job. There’s no reason anymore to go full-time into any one thing. If you have the itch to try your hand at starting a business, then you should do it while your… Continue reading The definition of parallel entrepreneurship

My greatest hits at Scripted

I’ve been thinking recently about what I did right during my time at Scripted as a co-founder, COO, head of sales, and finally CEO. A few surprising things came to mind. Here they are. I had “grandma shirts” made for the entire team at our last retreat Let me take a step back and explain this… Continue reading My greatest hits at Scripted

From royal ‘we’ to royal ‘me’

On being transparent that Toofr is just me When I first started Toofr, even though I was the only person working on it, I’d refer to myself in the plural. “We launched a couple of years ago.” “We’re going to release that feature soon.” “The biggest difference between us and them is…” And so on. My… Continue reading From royal ‘we’ to royal ‘me’

How I made a 5,000% return on a two-day vacation

In late 2013 I was facing a bit of a crisis. I had just launched Toofr a few months earlier and the service was failing. Earlier in 2013 I found a way to automate email guessing using a hidden API buried inside the Rapportive Chrome extension for Gmail. It worked amazingly well. It was fast,… Continue reading How I made a 5,000% return on a two-day vacation

Common outcomes of founder breakups

I recently wrote about the prevalence of breakups between founders of companies. So how do you prevent founder breakups? You should be able to call each other out and the other side needs to listen. I mean really listen, not just play lip service. Founders need to be proactive about cultivating trust between each other and those… Continue reading Common outcomes of founder breakups