If I could redo all of my content marketing

If I could redo all of my content marketing, from every company I've ever worked on, I would keep this single, simple mantra in mind: The content you publish should feel like you're giving a gift. I certainly don't feel that about everything I've published. Perhaps the closest I've gotten to that is the book… Continue reading If I could redo all of my content marketing

What I’ve learned from reading childrens’ stories

Lately, I’ve discovered that reading books to my daughter has taught me a lot about effective writing. A few takeaways are the importance of relating to readers, keeping language simple, and using predictable, repeating structures throughout articles. Write About Relatable Topics Authors who write books for children have to select their topics carefully. They need… Continue reading What I’ve learned from reading childrens’ stories