Thoughts, opinions, transcripts, etc.
I thought a lot about it. I even dreamt about it. Deep in my gut I knew the change would need to happen but I wasn't sure how or when. The thought would come and go and for the most part I ignored it. Then one fateful day about a month ago I was in… Continue reading Moving from SaaS to metered billing
The dream is 100 customers paying you $100 per month. That’s the software-as-a-service (SaaS) solopreneur’s mecca. A hundred customers paying $100 per month adds up to $120,000 per year of revenue. Since we’re building software, you’ll have about 85% gross margins, so your gross profit is at least $100,000. Your operating expenses are business-related assets… Continue reading Why SaaS is a solo founder’s dream come true
Here’s the concept. You don’t quit your day job and then build a startup. You build a startup and then quit your day job. There’s no reason anymore to go full-time into any one thing. If you have the itch to try your hand at starting a business, then you should do it while your… Continue reading The definition of parallel entrepreneurship
On being transparent that Toofr is just me When I first started Toofr, even though I was the only person working on it, I’d refer to myself in the plural. “We launched a couple of years ago.” “We’re going to release that feature soon.” “The biggest difference between us and them is…” And so on. My… Continue reading From royal ‘we’ to royal ‘me’
I’ve been listening to a lot of podcasts recently and How I Built This has been particularly interesting. Beyond the travails and comebacks, it’s been fascinating to see over the span of a dozen podcasts how many founding teams break up. It’s far more likely that at least one of the founders leaves the company… Continue reading Why founders break up
By the time I officially went full-time onto Toofr, its lifetime Stripe revenue was in excess of $524,000 with monthly recurring revenue (MRR) hovering around $18,000. That’s great revenue for a project I spent just a few hours a week on over the last few years. It’s also why I’m so excited to have the… Continue reading My $524,687 side hustle
So, you want to start a business. Fantastic! There’s no nobler pursuit. Except maybe becoming a monk, or a nun, or starting an environmental non-profit organization, or being a teacher. But we’ll put all that aside. Great! Let’s do this! No matter what you read, or who you talk to, or how hard you might try to… Continue reading Don’t make a mountain of a Sand Hill (Road)
For a long time I felt hamstrung in my ability to communicate professionally. I couldn’t say what I wanted to say because of how it might be perceived by the Scripted community. I wasn’t allowed to take risks, and that meant I couldn’t be completely authentic. It wasn’t fun to write because I couldn’t write… Continue reading Candid thoughts about being candid