Toofr LLC quarterly report: Q2 2018

I write this from the creek in my backyard where the mosquitos are celebrating this oddly cool summer morning in Walnut Creek by devouring my shins. I like to work down here anyway. It's a reminder that nothing is perfect and it'll also force me to type a bit faster. Q2 ended with a really… Continue reading Toofr LLC quarterly report: Q2 2018

Hiring feels a lot different when it’s your own money

I recently posted a part-time marketing job description to help me with a bunch of tactical stuff for Toofr. I need help writing, SEO position tracking, supporting customers, and generally moving the ball downfield on all of my websites. I posted on Craigslist, HireClub, and Remoteok.io. Over the last few days I received about 50… Continue reading Hiring feels a lot different when it’s your own money

From royal ‘we’ to royal ‘me’

On being transparent that Toofr is just me When I first started Toofr, even though I was the only person working on it, I’d refer to myself in the plural. “We launched a couple of years ago.” “We’re going to release that feature soon.” “The biggest difference between us and them is…” And so on. My… Continue reading From royal ‘we’ to royal ‘me’

How I made a 5,000% return on a two-day vacation

In late 2013 I was facing a bit of a crisis. I had just launched Toofr a few months earlier and the service was failing. Earlier in 2013 I found a way to automate email guessing using a hidden API buried inside the Rapportive Chrome extension for Gmail. It worked amazingly well. It was fast,… Continue reading How I made a 5,000% return on a two-day vacation