If I could redo all of my content marketing

If I could redo all of my content marketing, from every company I've ever worked on, I would keep this single, simple mantra in mind: The content you publish should feel like you're giving a gift. I certainly don't feel that about everything I've published. Perhaps the closest I've gotten to that is the book… Continue reading If I could redo all of my content marketing

I wrote 17K words in just two days

I’m surprised that I want to write this. I’ve written more in the last two days than I’ve probably written in the last year. And yet here I am, sitting across from the wood-burning fire in my fancy room at the Fairmont Sonoma Mission Inn, itching to write more. The last two days were my… Continue reading I wrote 17K words in just two days