Taking the CEO job at MightySignal

Earlier this summer the Apple App Store celebrated its 10-year anniversary. Since it launched a decade ago, iPhone users downloaded over 200 billion apps and the App Store now holds over 4 million of them to choose from. The tremendous growth in the mobile app market spawned an additional ecosystem around software development kits (SDKs).… Continue reading Taking the CEO job at MightySignal

Lifestyle over money

I reconnected with a few college friends recently who I rarely see. They were overachievers — 3.95 GPAs at UC Berkeley (which is quite literally insane, especially in the poli sci and math departments they graduated from) — and went on to get great jobs and MBAs from Stanford and Harvard. They both have plenty of money, lots of… Continue reading Lifestyle over money

Building out my little empire

It’s been over a year since I left the comfort and security of a VC-backed paycheck. I haven’t missed it. It’s been a year of growth and development. I’ve struggled, I’ve succeeded, and in some aspects I’ve failed. But the ball has continued to move forward. For most of the past 18 months I haven’t… Continue reading Building out my little empire

Toofr LLC quarterly report: Q2 2018

I write this from the creek in my backyard where the mosquitos are celebrating this oddly cool summer morning in Walnut Creek by devouring my shins. I like to work down here anyway. It's a reminder that nothing is perfect and it'll also force me to type a bit faster. Q2 ended with a really… Continue reading Toofr LLC quarterly report: Q2 2018

Toofr LLC monthly report: Dec 2017

December was (probably) my highest cash flow month ever! Although it was indeed a turnaround month, Toofr didn't improve across the board. Traffic slowed down, following the same pattern as year. Apparently email finding is less of a priority during the winter months. Customers grew, monthly recurring revenue grew, and most importantly, so did my… Continue reading Toofr LLC monthly report: Dec 2017

Toofr LLC monthly report: Nov 2017

Welp, it was a mostly rough month last month but December is already pointing in a much better direction. I think Q4 in general has been a transition from big customers to smaller ones. Although I've lost MRR again, the total number of customers has held steady. There's much to improve but I'm optimistic that… Continue reading Toofr LLC monthly report: Nov 2017

Why SaaS is a solo founder’s dream come true

The dream is 100 customers paying you $100 per month. That’s the software-as-a-service (SaaS) solopreneur’s mecca. A hundred customers paying $100 per month adds up to $120,000 per year of revenue. Since we’re building software, you’ll have about 85% gross margins, so your gross profit is at least $100,000. Your operating expenses are business-related assets… Continue reading Why SaaS is a solo founder’s dream come true

Toofr LLC monthly report: Oct 2017

This month saw a net MRR loss but I have reasons to be optimistic. I'm including some charts that I didn't show last time in addition to updating the same charts from last month. Here we go! Referral traffic update Referral traffic is up 10% again month-over-month. This is good progress and a really important… Continue reading Toofr LLC monthly report: Oct 2017