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About
The Parallel Entrepreneur
About the Author
Introduction
Part 1: Theory
Chapter 1: What is Parallel Entrepreneurship?
Marcia Kilgore: Bliss, Beauty Pie, Soap and Glory, FitFlop
Chapter 2: The Personal Rationale
Elon Musk: Telsa, SpaceX, and The Boring Company
Chapter 3: The Business Rationale
Rich Barton: Expedia, Zillow, and Glassdoor
Chapter 4: Staying Out of Trouble
Jack Dorsey, Co-founder of Twitter and Square
Chapter 5: Knowing When to Quit
Chapter 6: When Not to Quit
Part 2: Tactics
Chapter 7: Reminder – You Only Need 100 Customers
Chapter 8: Business Structure
Chapter 9: Ideation
Chapter 10: Branding and Designing
Chapter 11: Building
Chapter 12: Growing
Chapter 13: Maintenance
Chapter 14: How and When to Sell a Business
The Parallel Entrepreneur Toolkit
The Parallel Entrepreneurship Hall of Fame
Acknowledgements
Contact
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